The Death of Generic SEO

Search engines have stopped rewarding pages that simply repeat a keyword. They reward pages that answer the question behind the search.

Start with intent

Every search has a job behind it: learning, comparing or buying. Content that matches that job ranks, and it converts, because it meets people where they are.

Write for people first

Clear structure, real expertise and specific answers serve readers and search engines alike. Generic content written to fill a keyword quota does neither.

This is a starter draft. Edit or replace it in the CMS.